Marketing Operations Automation

Many channels, one story.
Before anything goes out, the agent stops.

Marketing turns data from many channels into one story and produces content. Reporting, competitor tracking and publishing operations are repetitive and today take most of the team's time. Nisus places robots and AI agents at specific points in this flow; before any content or reply goes out, the agent stops and leaves the decision to the marketing owner.

6 placement points
10 process packages
The marketing team decides

How marketing works

The marketing flow goes through four stages. At each stage, data from different channels is tied into one picture.

1
Data collection
Channel data and leads are gathered in one place
Inputs
Ad platforms and analytics, CRM, form and event records
Output
→ Channel performance report, lead record
2
Content
A draft is written to the brief and adapted for each channel
Inputs
Brief, target audience, brand tone, content calendar
Output
→ Content ready for approval
3
Publishing
Approved content goes out to channels on the planned date and first performance data is collected
Inputs
Content calendar, social media and community channels
Output
→ Published content and an up-to-date calendar
4
Analysis
Competitor moves, brand mentions and event budgets are tracked
Inputs
Competitor sites and listings, social media and news sources, event and budget records
Output
→ Competitor and market note, brand and reputation alert, event budget report

Where it goes wrong today: Data is downloaded from each platform separately and merged in Excel. Competitor moves are spotted by chance, negative comments late. The team's time goes into gathering data instead of messaging and creative work.

Where we place agents in the flow

A robot, an AI agent or both together (hybrid) sit at six points in the flow.

1
Data collection
2
Content
3
Publishing
4
Analysis

Running1/6

1 · Data collectionRobot

Channel performance reporting

RobotPulls data from ad platforms, analytics and social media
RobotMerges it into one template by campaign, channel and period
RobotCalculates spend, reach, engagement and conversion
RobotFlags items off target

What it protects you from

Time lost preparing reports, and errors that slip in when merging by hand

The brake: where people decide

At every placement, the marketing team has the final say. Where the agent is unsure, it does not finish the work but asks the owner; once the owner decides, the flow continues where it stopped.

Placement	When the agent stops	The owner's decision
Channel performance reporting	The report is ready, with off-target items flagged	The marketing owner adds commentary and shares the report
Lead collection	The agent has suggested a fit score	The sales owner confirms the score and priority; only then does the robot assign the lead
Content production and publishing	The draft and channel versions are ready	The marketing owner edits the content and approves publication; the robot publishes nothing unapproved
Competitor and market monitoring	A meaningful move is found and the impact note is ready	The marketing manager reviews the note and starts an action if needed
Brand and reputation tracking	A critical mention is found and a reply draft is ready	The corporate communications owner approves and publishes the reply
Event and budget tracking	There is a risk of budget overrun	The marketing owner decides on the budget and approves the event report

Channel performance reporting

The report is ready, with off-target items flagged

The marketing owner adds commentary and shares the report

Lead collection

The agent has suggested a fit score

The sales owner confirms the score and priority; only then does the robot assign the lead

Content production and publishing

The draft and channel versions are ready

The marketing owner edits the content and approves publication; the robot publishes nothing unapproved

Competitor and market monitoring

A meaningful move is found and the impact note is ready

The marketing manager reviews the note and starts an action if needed

Brand and reputation tracking

A critical mention is found and a reply draft is ready

The corporate communications owner approves and publishes the reply

Event and budget tracking

There is a risk of budget overrun

The marketing owner decides on the budget and approves the event report

Important: The agent publishes nothing externally; it prepares drafts for content and replies. The decision to publish, and responsibility for it, rest with the marketing and corporate communications team. Lead enrichment uses only open, permitted sources, under personal data processing rules. Competitor monitoring uses only publicly available sources.

What you gain

Reporting becomes about interpretation, not data gathering.
Leads reach sales the same day.
Content takes less time to produce, and the publishing calendar holds.
Competitor moves are seen regularly, not by chance.
Replies to negative comments go out sooner.
The team spends its time on messaging and creative work instead of gathering data.

We work out the gain at your volume together in the process review.

Let's Review Your Processes Together

What we have done in this department

Processes in this department are adapted from ready patterns; live references are shared in a meeting.

Let's Review Your Processes Together

Ready process packages

The process inventory for the whole marketing department. "Live" processes run in our library; "Ready pattern" processes adapt a robot that already works the same way; "Proposed design" is a new proposal derived from existing patterns.

Main function	Process	Type	Status
Campaign and performance reporting	Channel performance report compilation	Robot	Ready pattern
	Budget spend tracking	Robot	Proposed design
Competitor and market monitoring	Competitor price and campaign monitoring	Robot	Proposed design
	Market and industry news tracking	Robot	Proposed design
Content and publishing	Content calendar and distribution	Robot + human approval	Proposed design
	Image and document archiving	Robot	Proposed design
Events and budget	Event attendee and invitation management	Robot	Proposed design
	Agency and supplier invoice check	Robot	Ready pattern
Brand and reputation	Social media and review monitoring	Agent	Proposed design
	Brand use and infringement screening	Robot	Proposed design

LiveReady patternProposed design

- Channel performance report compilation · Robot · Ready pattern
- Budget spend tracking · Robot · Proposed design
- Competitor price and campaign monitoring · Robot · Proposed design
- Market and industry news tracking · Robot · Proposed design
- Content calendar and distribution · Robot + human approval · Proposed design
- Image and document archiving · Robot · Proposed design
- Event attendee and invitation management · Robot · Proposed design
- Agency and supplier invoice check · Robot · Ready pattern
- Social media and review monitoring · Agent · Proposed design
- Brand use and infringement screening · Robot · Proposed design

Frequently asked questions

Does the agent reply on social media on our behalf?

No. The agent prioritises the mention and suggests a reply draft in your brand's voice. The corporate communications owner approves and publishes the reply; everything that goes out passes human approval.

How is personal data protected in lead enrichment?

Enrichment uses only open, permitted sources, under personal data processing rules. The fit score the agent suggests is not final until the sales owner confirms it.

Do you need to change our ad platforms or CRM?

Robots work through your existing screens and portals; your CRM does not need to change. Connections are set up through Central Agent.

Will the agent's content match our brand voice?

The agent writes the draft to your brief, audience and brand tone. The draft is a starting point; the final edit and approval to publish rest with the marketing owner.

Let's look at your marketing flow together.

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Marketing Operations Automation

How marketing works

Data collection

Content

Publishing

Analysis

Where we place agents in the flow

Channel performance reporting

The brake: where people decide

Channel performance reporting

Lead collection

Content production and publishing

Competitor and market monitoring

Brand and reputation tracking

Event and budget tracking

What you gain

What we have done in this department

Ready process packages

Frequently asked questions

Let's look at your marketing flow together.